Microsoft

Ten year career at MSN managing production of cross-network, custom branded content; video content strategy and pipeline of original content for MSN Videos, including 9 pilots; and Lead Producer for Health and Fitness.

Taste of Place with Chef Donald Link

Partnered with Link/James Productions to develop the editorial calendar of locations and foods that would be featured each season, based on input from the editors of Delish and analysis of audience interest. Ancillary cooking videos, featuring Chef Donald Link in his home kitchen, built the library of cooking videos on Delish at a low cost. I was on-site for all shoots, provided feedback on all video edits, coordinated the graphics package and ensured promotion of the content from the MSN Homepage team.

MSN Video

As Lead Producer for MSN video, I developed and issued RFPs for all pilot concepts for the Entertainment, Lifestyle, Health & Fitness and Food (Delish) verticals. From that process, four shows were picked up for one or more seasons on MSN: Beauty BFF, Film Fan, Let’s Go To The Movies, and Taste of Place. These April Fool’s Day trailers were created as a special feature for the Entertainment vertical.

Brand Integrations

Worked cross-functionally to create landing pages for each series, including custom sponsor integrations to leverage interactivity between the video player and page, including shopping, sweepstakes, and expert advice.